American FINCO Introduces Preferred Dealer Program

SCHAUMBURG, Illinois – May 19, 2008 – American FINCO Financial Services, a leading provider of third-party consumer credit to the home improvement industry, announced today that it is rolling out a new program to qualifying dealers designed to help them weather the headwinds of the current economy. The program, marketed as the Preferred Dealer Program, offers dealers special promotions and special promotional pricing, the most generous merchant participation program in the industry, as well as a commitment that each preferred dealer will have uninterrupted liquidity should the credit markets tighten or if lenders are forced to ration credit due to the recent collapse of the CDO and securitization markets.

“Our focus has always been on driving quality business from quality dealers”, said Robert “Pete” Kanatzar, President and Chief Operating Officer of American FINCO. “The Preferred Dealer Program is designed to put more money in the dealers’ pockets right now, as well as to provide some peace of mind that they won’t get caught without financing for their products due to the upheaval in the credit markets. By working hard to ensure the success of our best dealers, we ensure our own."

American FINCO Financial Services is a leading third-party provider of consumer credit through dealers in the home improvement industry. Headquartered in Schaumburg, Illinois, the company currently offers private label credit card financing to dealers in all 50 states and Puerto Rico.

CONTACT: American FINCO Financial Services
                     Robert “Pete” Kanatzar
                     (847) 240-4291
                     pkanatzar@finco.com



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